Upper Deck changed the company’s direct sales program in March of 2011 in an effort to clean up distribution and offer more support to brick and mortar retailers with the Certified Diamond Dealer program. Certified Diamond Dealers have expressed an appreciation for how Upper Deck is supporting them by having an enforcement aspect to the […]

We get a lot of questions here at Upper Deck, but one of the most frequent one is, “When are your new products coming out?” Upper Deck has heard loud and clear from collectors that you are tired of opening packs and getting autograph redemption cards. You want signed cards live in the packs and […]

Fans have been pushing us hard to get a signing completed with NHL superstar Sidney Crosby since UD inserted redemption cards of “the Kid” in late season 2010-11 NHL products. Recently we were able to secure a session and get a lot of outstanding cards signed for products like 2010-11 NHL SP Game-Used, 2010-11 NHL […]

One of the surprise hits of last year’s trading card releases was Upper Deck’s “World of Sports” product as it offered collectors a unique pack opening experience with star athletes from basketball, baseball, swimming, skiing, ice hockey, figure skating, golf, lacrosse and mixed martial arts. The set returns arriving in stores today and it offers […]

There is not much more exciting or frustrating than having one card left to complete a trading card set. Especially when the card in question surfaces about as often as Moby Dick. Such is the case with our featured collector for President’s Day; D.J. Patterson. And we are hopeful our massive fan base around the […]

One of the things trading cards do a great job of is chronicling moments in history and immortalizing them forever. Some of the greatest moments in American history involve U.S. Presidents and politicians and for several years now Upper Deck has made it a practice on occasion to insert cards of U.S. Presidents and politicians […]

For new collectors coming into the hobby, it can be a little overwhelming to learn things most savvy collectors are well versed on like how to list a card on eBay or how to make the most of attending a trading card show. Luckily for those collectors who are still a little green, Upper Deck’s […]