History
History of trading cards and Upper Deck’s place in that story.
Our Mission
Provide our worldwide customers and consumers with sports and entertainment products that reflect our commitment to innovative design, quality craftsmanship, and authenticity.
"Let's build a better baseball card!"
In 1989, a small start-up recognized the demand for trading cards with improved quality and design, driven by a desire to create a better product. When the initial Upper Deck cards hit the market later that year, it was evident that the company had successfully achieved this goal, highlighting the dedication of passionate collectors’ intent on connecting fans with the game and their beloved players. Overnight, Upper Deck earned the title of “The Collector’s Choice.”
With a history spanning over three decades, Upper Deck has earned a reputation to quality craftsmanship, innovation, and authenticity. By personally overseeing every signature and pioneering a groundbreaking 5-step authentication process, Upper Deck revolutionized the world of premium signed collectibles forever. Additionally, through exclusive spokesperson agreements with iconic athletes like Michael Jordan, Wayne Gretzky, and Tiger Woods, Upper Deck has solidified its position as the premier destination for the world’s most legendary sports stars.
In addition to sports cards and memorabilia, Upper Deck offers a full line of licensed games, cards, and collectibles featuring well-known characters from Marvel, Warner Bros., Halo, Neopets, EON, Activision Bizzard Entertainment, and Sony.
How to get started?
Initially, collecting can be a bit overwhelming, with a multitude of products and collection methods to consider. To ease into the hobby, we suggest focusing on your favorite teams and/or players, and then start collecting cards of those players. Collecting transforms your fandom into a rewarding pastime that can be shared with loved ones.
Modern trading cards cater to a wide range of interests and budgets, spanning from $1 to over $100 per pack. The more expensive packs typically offer richer content and a higher ratio of special insert cards including rookie cards, autographed cards, and jersey cards, among others.
