Hockey
Upper Deck Throwback Thursday Create the Caption Promotion: Daniel Briére
It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. The 2014 NHL® Playoffs kicked off last night and the Montréal Canadiens had a thrilling Game 1 OT win over the Tampa Bay Lightning. Daniel Briére made a fantastic pass to teammate Dale Weise who […]
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To Celebrate Upper Deck’s 25th Anniversary, the Company Plans to Take Packs to the People!
Andrew Long had a popular web series a few years back called “Packs to the People” where he would share the fun of opening new Upper Deck trading cards with random every day people. As we enter our 25th Anniversary here at Upper Deck, we wanted to bring this excitable character back to share everything […]
READ MOREUpper Deck Innovates NHL® Cards and the Redemption Experience for Black Diamond Hockey!
People often ask me, “What is the next big thing for trading cards?” It is incredibly difficult to constantly innovate a 2 ½” x 3 ½” piece of card stock, but time and time again Upper Deck has done it. We were founded on making a better trading card and that drive continues here today. […]
READ MOREUpper Deck Surprises Washington Capitals Video Coach and Part-Time Goalie with his Very Own Upper Deck Rookie Card!
Brett Leonhardt has worked for the Washington Capitals as the team’s video coach for several years now, but he also is pretty good on the ice. In fact, this former goaltender actually suited up in an emergency situation back in 2008 and again this season. We thought Brett’s story was very unique as he pulls […]
READ MOREUpper Deck in the News: 25th Anniversary is Generating Huge Media Attention for the Industry
Things have been busier than normal at Upper Deck headquarters. Not only is the company ramping up in anticipation of the new exclusive agreement between Upper Deck, the NHL® and the NHLPA, but we are also in the midst of a variety of celebrations tied to the company’s 25th Anniversary. Given the strong tie fans […]
READ MOREBrag Photo: A Card Worthy of the Hockey Hall-of-Fame from 2013-14 NHL® SP Authentic
Upper Deck’s “Authentic Moments” insert set in NHL® SP Authentic has become a favorite with fans for capturing some very compelling moments on and off the ice. Fans also love that there are hard-signed autograph parallels of many of the cards including multi-signed cards. We were pretty excited when Adam Oates returned this card also […]
READ MOREUpper Deck Plans to Thank Shops for 25 Great Years at the 2014 Las Vegas Industry Summit
It has been important for Upper Deck to do some special things to thank shops for their support we embark on our 25th Anniversary. There were some surprises right out of the gate that were a lot of fun, but now Upper Deck is preparing to thank shops in person at the 2014 Las Vegas […]
READ MOREUpper Deck Helps Kids Shut Out of the Heritage Classic
Mistakes happen. That’s just part of life. Even at Upper Deck, we’re not above saying that we make mistakes sometimes; have you ever heard of an “error card” for example? When Upper Deck heard about a computer error promising Heritage Classic tickets to kids who were then told they could not go to the game, […]
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