Upper Deck would like to thank our network of Certified Diamond Dealers and collectors throughout Canada for making the 2013-14 NHL® O-Pee-Chee wrapper redemption program in Canada such a great success over the last two years. Demand this year FAR exceeded our expectations, likely because of the buzz around the new rookie class with many […]

The hobby of collecting trading cards is continuing to progress with innovative new cards making their way to the market, but also in the way fans experience collecting. While trading card shows and hobby shops are still a big part of the hobby, a new class of trade is making it easier for fans to […]

Recently Upper Deck ran a promotion with fans challenging them to use hockey cards to transform an ordinary room in their home or office. Upper Deck received dozens of responses from excited fans and it was amazing to see the lengths each collector went to in order to give their rooms a new look with […]

The quarterback position is without a doubt the most critical position in the NFL and no matter how much scouts may be sure certain players are a can’t miss prospect, they miss more often than not. And of course in the case of players like Tom Brady, the opposite is true as well. Frequently quarterbacks […]

fans love attending live events and many times visiting the city and various arenas is as exciting as the game. Like most sports fans, I spent much of my youth dreaming of visiting all the different venues for every franchise from my favorite sport, but unlike most fans, I actually did it a few years […]

It means a lot to player collectors who invest their time and money into a company’s trading card releases to know the company appreciates their efforts. Which is why Upper Deck spent some time talking with two established online hobby communities (Hobby Insider and Cloutsnchara) before the 2013 Fall Sports Card & Memorabilia Expo to […]

Upper Deck’s Marketing team has been busy running a variety of promotions dedicated to engaging the future of the hobby over the last few weeks in particular. Upper Deck believes it is absolutely critical to look at new ways to involve the youth of today in all the fun aspects of the hobby and the […]