About Upper Deck

We’re not just a “trading card” company; we’re a worldwide sports and entertainment company. We’re a company with passion and attitude about sports, entertainment, authenticity, quality, and innovation. We thrive on fast pace, risk, and cutting-edge products. Most of all, we have pride and dedication to creating products that turn memorable moments into keepsake collectibles people crave.


Our Mission

Provide our worldwide customers and consumers with sports and entertainment products that reflect our commitment to innovative design, quality craftsmanship, and authenticity.

The Upper Deck Company

Since its groundbreaking 1989 Baseball set, Upper Deck has consistently aimed to capture the thrill of the sport and provide fans and collectors with high-quality, innovative, authentic, and collectible products. This mission has remained our top priority. 

Our business was originally focused on sports trading cards, but over the years has expanded to include other products including entertainment trading cards, authenticated memorabilia, gallery prints, and authentic digital collectibles. 

Upper Deck prides itself on being a pioneer in technology and quality with its products and processes. Upper Deck’s long list of accomplishments include:

– 5-StepAuthentication Process
– Personalized Trading Cards
– e-Pack Marketplace
– Authentic Digital Collectibles
– Personalized Trading Cards

Upper Deck Authenticated®

Upper Deck Authenticated® (UDA) became the first division to create and develop a five-step authentication process that assures fans are getting genuine autographs. Today the company has relationships with many biggest sports and entertainment stars and produces some premium sports memorabilia. For more information on UDA, please visit the About Upper Deck Authenticated page. 

Entertainment and Gaming 

Upper Deck has built a roster of key licenses including Marvel, Disney, Neopets, and Halo. In addition to licensed products, Upper Deck has developed original games including Legendary and VS. System with plans to launch the highly anticipated game Rush of Ikorr. 


Upper Deck e-Pack® bridges the gap from digital to physical and lets you decide when, where, and how you want to experience collecting. 

Instantly purchase and open packs of trading cards and authentic collectibles at any time, from anywhere with Upper Deck e-Pack®. Keep your entire collection at your fingertips by viewing, sorting, and storing with the simple click of a button, all without missing the exciting pack-opening experience. Earn exclusive digital and physical achievements by building and collecting specific sets. Connect with e-Pack® collectors around the globe and make secure trades, play Pack Wars, or start a new discussion on the e-Pack® forum. Want to have your items sent to you? Just select any eligible item(s) from your collection and have them shipped directly to you at any time. 



The Next Generation of Upper Deck Collectibles! Collect officially licensed Upper Deck Authentic Digital Collectibles™ from the biggest brands in sports and entertainment. Take your collection further! Instantly transfer your Authentic Digital Collectibles™ to Upper Deck e-Pack® to trade for any collectible stored in the Upper Deck ecosystem such as physical collectibles like trading cards and much more!