When it comes to engaging fans and bringing them closer to the game, nobody succeeds there in the collectibles industry like Upper Deck. At the 2019 NHL® All-Star Weekend, the sports collectibles leader engaged fans with numerous activation opportunities. Take a look at what went down! Upper Deck brought in two athletes to sign free […]

The good folks at United Heroes League partnered with the NHLPA to bring four military heroes and their children from the USA and Canada to the 2019 NHL All-Star Fan Fair and All-Star Game. They were all thrilled when they arrived in San Jose, CA to check out Fan Fair. What they didn’t know is […]

If you don’t know the story of Sam Tageson and Hayden Bradley; two Make-A-Wish kids who earned limited contracts with the San Jose Sharks, they are worth looking up.  Upper Deck produced Young Guns rookie cards for each athlete under part of the company’s Heroic Inspirations program. The cards were used to help Make-A-Wish and […]

A very happy birthday to the living legend and arguably the most dominant player in NHL®  history, Wayne Gretzky, who is turning 58 years young. The man, who owns essentially every major scoring record in league history, continues to remain unparalleled in his greatness since retiring in 1999. As every NHL® season passes by, it […]

To unlock and purchase these packs, simply add any available hockey trading card product on e-Pack to your cart.* This week’s pack of 2018-19 Game Dated Moments cards will be available for purchase in the Upper Deck e-Pack™ Store until 2/1/2019 at 8:59 am (PST).     Card #48 (Jan. 16, 2019) – Claude Giroux Joins […]

When it comes to fan engagement, nobody takes their customers behind the curtain like Upper Deck.  Most recently nine-year-old Nick Corbett of Minnesota was able to enjoy a once-in-a-lifetime experience from Upper Deck. Nick is a passionate hockey fan and he enjoys cheering for the team his dad grew up with; the Calgary Flames. For […]

This year, the 2019 NHL® All-Star Game is returning to San Jose after 21 years, and Upper Deck plans to make it the best one yet.  Fans do not want to miss this action-packed, exciting weekend that includes the NHL All-Star Skills Competition on Friday, January 25th and the NHL® All-Star Game on Saturday, January […]