Legendary™ has been a great success for both the Marvel brand and Upper Deck Entertainment as the game continues to perform well at hobby and retail levels. The success can be attributed in part to the Marvel license, a brand that resonates with a vast amount of consumers, as well as the incredible amount of rich content that comes inside each box of Legendary™. That said, here at Upper Deck we always want to offer even more to the players and with that in mind, our team is already hard at work on the first expansion for the game.
On Friday, November 30, Upper Deck announced a promotion through the Legendary™ Facebook page, where UDE would reveal a major announcement about our expansion if we hit a goal of 500 likes. The goal was reached in a matter of hours and as promised, here is the plan for rolling out not just one, but several expansions per year for Legendary™:
By no later than August 2013, Upper Deck Entertainment will release the first “Big Box” expansion, followed by a “Small Box” expansion. The Big Box release will occur at the same time each year (every August) and the Small Box release will occur every 3-4 months thereafter. This format, known as “A Legendary™ Expansion Release Timeline” ( A.L.E.R.T) will allow for fresh content to be released year round, providing players with the very best content Marvel has to offer.
Content wise, the Big Box will feature up to 350 cards including heroes, villains, masterminds and schemes. This set will release once per year and will revolve around a major event from either the past or the present Marvel lineage. The Small Box will feature up to 100 cards and will be focused on new teams and villain groups, and of course those all important schemes. These expansions will provide year round content that players will see regularly on store shelves.
While we will not be sharing specific content on the Big Box and Small Box releases at this time, I decided to use my captain’s prerogative and give you a little peek behind the curtain. That said; look for X-Force and Marvel Knights to be making an appearance in our August expansion. And there will be more surprises to come as players continue their quest to become Legendary™.
