Sports – Leagues
23XI Racing and Upper Deck Expand Relationship with Multi-Year Deal
Huntersville, N.C. (Feb. 27, 2025) – 23XI Racing announced today a multi-year expansion of its relationship with Upper Deck, the worldwide leader in sports and entertainment collectibles. Last year, the collaboration debuted with Upper Deck featured on the No. 45 Toyota Camry at Darlington Raceway, as Tyler Reddick raced his way to the regular season […]
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PHWL Superstar Taylor Heise Joins Upper Deck’s Elite Roster with Exclusive Collectibles Deal
Carlsbad, CA (Jan. 21, 2025) – Upper Deck, the worldwide leader in sports and entertainment collectibles, today announced that Taylor Heise, 2023 first-overall draft pick in the Professional Women’s Hockey League (PWHL) and forward for Minnesota Frost, will join its team of elite athletes. Just off the heels of New York Sirens forward Sarah Fillier […]
READ MOREUpper Deck, Official Licensee of PWHL Collectibles, Teams Up with New York Sirens Star and 2024 #1 Overall Selection Sarah Fillier for Exclusive Agreement
Carlsbad, CA (Dec. 12, 2024) – Upper Deck, the worldwide leader in sports and entertainment collectibles, today announced that Sarah Fillier, New York Sirens star forward and 2024 PWHL #1 Overall draft pick, will join its team of elite athletes as women’s sports and collectibles continue to grow in popularity across the U.S. and Canada. […]
READ MOREVolleyball Legend Misty May-Treanor Joins Upper Deck’s Elite Roster As Exclusive Athlete
Carlsbad, CA (October 10, 2024) – Upper Deck, the worldwide leader in sports and entertainment collectibles, today announced its exclusive memorabilia and trading card deal with three-time gold medalist Misty May-Treanor. Along with being a historic beach volleyball player, May-Treanor has played an influential role in popularizing the sport globally. This collection comes at an […]
READ MOREUpper Deck Announces Licensing Agreement With 23XI Racing
CARLSBAD, CA (August 26, 2024) – Upper Deck, the worldwide leader in sports and entertainment collectibles, today announced the launch of its new licensing agreement with NASCAR Cup Series team 23XI Racing. The collection will feature authenticated memorabilia and trading cards of NASCAR stars Tyler Reddick and Bubba Wallace. The collaboration will debut with […]
READ MOREUpper Deck Announces College Sports Trading Card Product Representing A Cross-Section Of Sports And Female Student-Athletes
CARLSBAD, CA (July 25, 2024) – Upper Deck today announces new NIL focused license agreements with The Brandr Group, a student-athlete NIL representation agency, and CLC, the nation’s leading collegiate brand licensing company. Through these collaborations, Upper Deck will provide visibility and representation across a wide variety of sports through an expansive trading card line […]
READ MOREUPPER DECK ANNOUNCES EXCLUSIVE AUTOGRAPH TRADING CARD DEAL WITH NUMBER ONE OVERALL 2024 NHL DRAFT PICK MACKLIN CELEBRINI
Carlsbad, CA (Jul. 18, 2024) – Upper Deck, the worldwide leader in sports and entertainment collectibles, is proud to announce its exclusive autograph trading card deal with ice hockey phenom Macklin Celebrini. Following his official signing with the San Jose Sharks® on July 6 to a three-year, entry-level contract in the NHL, Upper Deck will […]
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