When 12-year-old Zeke Estrada of Anaheim won Upper Deck’s 2010 NHL Entry Draft Runner contest earlier this month, he was asked to provide his top three choices regarding which NHL team he’d like to help out on Draft Day. In preference order, his answers were: New Jersey Devils, Montreal Canadiens and Anaheim Ducks. Well, not […]

Each month Upper Deck spotlights one of our valued collectors in order that they can showcase their prized collection. The great thing about sports collectors is that they are all so very different in what they collect, how they collect and what they do once they have them. They all share a passion that is […]

One of the things I actually miss from my days managing the Customer Service group for Upper Deck is the letters I used to receive. I would on occasion receive appreciative letters about something I had helped a customer with which was nice, but more often than not the letters were concerning a problem. What […]

Over the past year, Upper Deck has been one of the industry leaders with regard to social media in the sports marketing industry. Through YouTube, Facebook, Twitter, our very own sports Blog and even LinkedIn, we have found a really great way to reach out to our customers to provide information on current and upcoming […]

The practice of incorporating fossils of dinosaurs and other prehistoric creatures started last year in 2008-09 NHL Champ’s Hockey, a vintage set that boasted the catch phrase, “Where the ICE meets the ICE AGE…” The cards looked great and were a big hit with collectors with many selling for hundreds of dollars in the secondary […]

One team will end a long, storied drought and bring Lord Stanley’s mug back to a city that has been longing for it for an extended period of time. Through three games, Chicago has held serve and won two close games at home: 6-5 in Game 1 followed by a tighter checking, nastier 2-1 decision […]

Montreal, Philadelphia, San Jose and Chicago. These are your final four teams competing for the Stanley Cup. Raise your hands if you had these four in your bracket when you filled it out at the start of the playoffs…now put your hand down you liar, no one saw this coming.  No one. Taking a quick […]