Douglas Cox
Upper Deck Announces the Return of the Vs. System at the 2014 Gen Con Show
When fans fall in love with a trading card game, it is hard for them to give it up. Such was the case with Upper Deck’s Vs. System game which was discontinued in January, 2009. Legions of fans continue to play the game and fight for the return of it on Facebook groups like the […]
READ MOREUpper Deck Brings the Company’s 25th Anniversary Celebration to Gen Con Indy with a Variety of Promotions This Week!
When we first shared our plans for Upper Deck’s 25th Anniversary celebration, we pledged to have a big impact at shows like the National Sports Collectors Convention and Gen Con Indy. Starting today gamers will feel the love as Upper Deck goes all out to provide a variety of compelling consumer-focused activations at the company’s […]
READ MOREUpper Deck Puts Legendary Hockey Players on Display in 2013-14 NHL® Ultimate Collection
Upper Deck’s NHL® Ultimate Collection is always a favorite with serious collectors and the 2013-14 version will definitely have fans fired up. We have so many cool elements of the product to show, we are going to have to do it in chunks. Today the focus is on the legendary players and you got a […]
READ MOREHow Does Mike Tyson Find the Perfect Sports Gift for His Kids?
There’s no athlete hotter right now than LeBron James so when Mike Tyson found himself at the largest sports collectibles show recently, he wanted to get a gift for his kids. He asked show promoters to help him find a LeBron James jersey and after finding a few items that seemed a little suspect, they […]
READ MOREThank You Landon: A Tribute to America’s Greatest Soccer Player and Look at the Landon Donovan Effect
Early on in the career of Tiger Woods, media began reporting on, “The Tiger Effect.” They talked about how Tiger was not only doing great things for himself, but increasing interest in the game, increasing tournament purses, increasing sales of golf equipment, increasing the amount of training professionals put into their game and encouraging a […]
READ MOREMotorcycle Bikers vs. Trading Card Collectors: Who Wins in this ‘Packs to the People’ Social Experiment?
As part of Upper Deck’s 25th Anniversary, we are running a social experiment where we are taking packs to the people to show everyday folks what it is like to open up new packs of Upper Deck trading cards. The experience is exponentially different and more exciting than it was when Upper Deck first came […]
READ MOREUpper Deck Uses a Variety of Tactics to Make Kids a Priority at a Recent Trade Show
In the hobby of sports trading cards, much of the revenue is driven from high-end hobby releases that focus on serious collectors. Many collectors these days ask, “What is being done to cultivate the next generation of collectors?” For the last few years, Upper Deck has worked hard to make kids a top priority at […]
READ MOREWhen it Comes to the Best Sports Trading Cards, Upper Deck Delivers!
Quality. Innovation. Authenticity. Value. These are the core tenants Upper Deck was founded upon and the company works to make sure collectors find the athletes they love and get the value they expect when opening the company’s trading card products. To thank customers for 25 amazing years, Upper Deck put together a variety of pack […]
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