Douglas Cox
Collect a Trading Cards 25 Years in the Making; Upper Deck’s 25th Anniversary Set
Most businesses don’t make it through their first year, let alone 25. At Upper Deck we felt it was important to celebrate the company’s 25th anniversary with a variety of fun promotions, activations at trade shows and of course, with trading cards. Upper Deck partnered with our Authorized Distributor network to create and distribute this […]
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What are the 2014-15 NHL® Fleer Ultra Violet Redemption Cards Good For?
Fans have been loving 2014-15 NHL® Fleer Ultra, especially considering there are ZERO autograph redemption cards, all autograph content can be found LIVE in packs. Most people are not fans of redemption cards, but when they are good for a very special item, they certainly have their place. Such is the case with the 2014-15 […]
READ MOREUpper Deck Throwback Thursday Create the Caption Promotion: Connor McDavid
It’s Throwback Thursday so let’s go back through Upper Deck’s trading card history and come up with a fun giveaway. Hockey season has sprung and for some this is more exciting than the holiday season. Watching what teams are coming out strong in preseason games, what rookies will make an impact and keeping an eye […]
READ MOREUpper Deck Shares the Company’s Heroic Inspirations Campaign at the iMedia Summit
Recently I was asked to share how Upper Deck had learned to think differently with regards to marketing at the iMedia Brand Summit. My presentation began with a short video talking about the Star Rookie card we created for our good friend Jack Hoffman. http://vimeo.com/95318383 After the video I was excited to share stories about […]
READ MOREWhat’s the Best Way to Purchase New Upper Deck Trading Cards Online?
A lot has changed from the Civil War era when sports cards first debuted to today, but none has had more of an impact on the industry than the internet. Initially many feared the internet would signal the end to the way trading cards are bought and sold, but for the most part, it has […]
READ MOREFans Share Why They Love to Open Fleer Ultra NHL® Cards!
The 2014-15 NHL® season is approaching and fans are fired up about the opportunity to score some of the first cards from the new Fleer Ultra Hockey set. Recently we asked our fans on Twitter, “Tell us why you are excited to break some packs of this family friendly new release!” Here is some of […]
READ MOREHobby Shop Road Trip: Visiting Upper Deck Certified Diamond Dealers in the Pacific Northwest
A big initiative in Upper Deck’s 25th Anniversary celebration is getting on the road and visiting hobby shops that have helped us be so successful over the last quarter century. Other than providing these shops with the Hobby’s best products, we support them with the best service and plenty of support. I recently did a […]
READ MOREUpper Deck Throwback Thursday Create the Caption Promotion: LeBron James
Another week has flown by, and it’s that time again! It’s Throwback Thursday! So let us go back through Upper Deck’s trading card history and come up with yet another exciting giveaway. We thought we would take this opportunity to highlight this epic LeBron James Rookie Card and throw it back to the start of […]
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