A Photo Retrospective of 2011 National Hockey Card Day

Upper Deck’s Third Annual National Hockey Card Day took place on Saturday, February 12, 2011 and thousands of passionate hockey fans throughout Canada braved the cold to visit their local hobby shop or retailer in search of free NHL packs. The event was without a doubt a smashing success thanks to the efforts of Upper Deck’s distributors, retailers and hobby partners who worked so hard to make the event a memorable one for their customers.

Over the weekend we saw a variety of great images coming in from the fun on Upper Deck’s National Hockey Card Day Facebook page. In order to judge how well the event went over for those who could take part, one only need look at the smiling faces. Enjoy this small gallery highlighting some of the fun of the 2011 National Hockey Card Day.

Most shops were VERY busy for National Hockey Card Day
Collectors bundled up and hit the road to pick up their FREE NHL cards

Two young collectors pick up their free pack from a hobby shop
Hobby shops like Fresher Sports were busy all day long for the event
At Bruno's visitors were all smiles for National Hockey Card Day
Who cares if it is cold outside, the cards are free!
One collector actually baked a cake to celebrate the third birthday of National Hockey Card Day, looks good!
Keep those cards protected
Habs fans are loving the National Hockey Card Day packs
Hockey fans could also visit larger retailers like Rexall for their free packs
Free cards bring big smiles
He never saw Bobby Orr play, but he's a big fan
Go Oilers!!! We bet we'll be making cards of this young man someday.
This young lady wouldn't let a little thing like the flu get in the way of her free packs, she made it out for NHCD and picked up a few cards
This is really what it is all about, we love this picture!
There's an old saying, "Families that collect together, stay together." Alright, maybe it's not really a saying, but we like the sound of it.
He completed the whole set, great job!
How cute is she? A big Iginla fan!
And at the end of the day, when all the packs have been opened, we're all left with the same feeling, "Are there any more free cards?" Well, not until next year. See you all again then!

There are a variety of great prizes that are still available to fans who post images from the weekend on our National Hockey Card Dave Facebook page so feel free to keep sharing. Thanks again to everyone who took part in the event!