CARLSBAD, CA (July 8, 2026) – In 1992, Upper Deck launched an anonymous marketing campaign with a Chicago billboard that read “Trade Jordan,” rocking the sports world as basketball fans speculated about the absurd idea of a possible swap involving #23. The billboard was later replaced with imagery of Michael Jordan Upper Deck trading cards, boldly promoting the then-two-time NBA champion’s new licensing agreement with Upper Deck, making him the company’s first exclusive basketball spokesperson and granting Upper Deck exclusive rights to […]

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