2026 Goodwin Champions
The 100-card Goodwin Base set is chock-full of superstars of the past, present, and future! Search for top athletes, celebrities, and more!
Hunt for a wide variety of autograph, memorabilia, and low #-d parallels of the Base Set including the Red Rainbow, Green Pixels, and Golden Galaxy.
In addition to the Base Set, Collectors should hunt for Young Guns® ! This 50-subject set features the top Upper Deck Rookies and classic parallels such as Outburst, Clear Cut, UD Exclusives, and the always highly sought-after Gold Outburst!
The Goudey insert returns! With an all-new design and a checklist chock-full of top athletes and celebrities, these cards are sure to be a hit with collectors. Search for the all-new low-numbered Maroon and Light Blue and Black and Yellow Parallels!
Introducing the 2026 edition of Exquisite Collection! This set features an impressive array of rookies and vets. Collectors can find autograph and memorabilia cards, highlighted by the Rookie Auto Patch Gold Spectrum Parallel (#’d to 10)!
Look for a variety of iconic autograph sets, including Splash of Color Autographs, Goudey Autographs, Goodwin Autographs, and more!
NEW! Traveling Circus Patches: This five-tiered manufactured relic set features a variety of circus performers, animals, oddities, and more! Be on the lookout for some of the creepiest cards around with the glow-in-the-dark Clown Masks that are sure to be a unique addition to any collection.
What to look for
90's Art Frame Variants
Black & Yellow Goudey
Splash of Color 3-D Lenticular Variant
Exquisite Collection Rookie Auto Patch
23XI Racing Jumbo Firesuit Relic
Buyback Program
We are launching a one-of-a-kind buyback program to celebrate Upper Deck’s relationship with Michael Jordan. Inside random boxes of 2026 Goodwin Champions, you could find a redemption card for an incredibly rare, sealed, signed, and slabbed 1986-87 Fleer Basketball Pack (numbered to 23).
Bounty Mission
Participate in Goodwin’s Bounty Mission by collecting the Splash of Color Bounty 3-D Lenticular Variant set to earn an unbelievable achievement card! For more information and to participate, please visit UpperDeckBounty.com on or after the release date.
Box Hits (On Average):
6 Base Set Glossy Black Parallel Cards
5 Goudey Cards
3 Hilarious Hometowns, Shop Class, Most Remote Locations, and Global Gatherings
1 Vintage Art Frame Variant Card
5 Base Set Foilboard Parallel Cards
6 Young Guns Cards
1 Traveling Circus Patch or 3-D Lenticular Bounty Card
2 Hit Cards
About the Brand
We’re not just a “trading card” company; we’re a worldwide sports and entertainment company. We’re a company with passion and attitude about sports, entertainment, authenticity, quality, and innovation. We thrive on fast pace, risk, and cutting-edge products. Most of all, we have pride and dedication to creating products that turn memorable moments into keepsake collectibles people crave.