De'Aaron Fox

Upper Deck Announces Exclusive Memorabilia and Collectibles Deal with NBA Standout De’Aaron Fox

Leading sports collectibles company enters multi-year exclusive agreement with NBA basketball star

CARLSBAD, CA (Nov. 21, 2023) Upper Deck, the worldwide leader in entertainment and sports collectibles, is proud to announce its exclusive multi-year contract with NBA point guard for the Sacramento Kings, De’Aaron Fox. Under the agreement, Upper Deck will be the exclusive producer of memorabilia featuring Fox.

Admired for his agility, exceptional ball-handling, and speed, Fox was selected fifth overall by the Sacramento Kings in the 2017 NBA Draft. In the Kings’ 2018 victory over the Atlanta Hawks, Fox achieved his first career triple-double – scoring 31 points, 10 rebounds, and 15 assists – the second player to ever achieve a 30-point triple-double before turning 21 since 2005. Consistently improving season-to-season, in 2019 Fox was nominated for the NBA Most Improved Player Award, and in 2022, named the Western Conference Player of the Week after leading the Kings to a 3-0 record. Fox’s breakout 2022-23 season with the team awarded him the inaugural winner of the Clutch Player of the Year Award, and he was selected to his first All-Star Game and All-NBA Team.

“With each passing season, De’Aaron Fox has earned a reputation as a force to be reckoned with and we are thrilled to welcome him to the Upper Deck family,” said Jason Masherah, President of Upper Deck. “Fox is one of the brightest young stars of the NBA and we are excited to capture his impressive journey through each piece of memorabilia.”

Fox’s memorabilia collection serves as a reminder of his on-court excellence and achievements in his NBA career thus far. Fans can expect to see signed Sacramento Kings jerseys, some of which include his “2022-23 Player of the Year” inscription, autographed basketballs with Fox’s authenticated signature, and a variety of designed autograph prints.

“It’s a dream come true to have my name on authenticated memorabilia available for fans to enjoy, especially alongside other basketball greats on Upper Deck’s roster,” said Fox. “I look forward to bringing these memorabilia pieces to fans, and hope it brings them as much joy as the sport brings to me.”

Fans can browse the authentic De’Aaron Fox memorabilia collection now at

About Upper Deck

Upper Deck is a global entertainment company creating trading cards, memorabilia, collectibles, games, and online platforms that deliver the experiences collectors crave. Upper Deck has set the unmatched industry standard for quality, authenticity, and innovation and continues to bring generations of fans closer to their favorite athletes and characters with unique and authentic sports and entertainment product offerings, as well as its digital trading ecosystem. The company prides itself on creating collectibles that produce invaluable experiences for sports and entertainment's most dedicated and loyal fans, with a goal to deliver excellence to the community across the most coveted properties as a means to develop memorable moments for collectors of all kinds.

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