Upper Deck Strengthens Basketball Lineup by Inking Exclusive Deal with Euroleague Basketball

Deal allows Upper Deck to tap into top European prospects and stars for new basketball trading card releases!

UD Euroleague

CARLSBAD, Ca. (October 20, 2014) – Upper Deck, the leader in high quality sports cards and collectibles, has announced an exclusive trading card agreement with Euroleague Basketball, a global leader in sports management and innovative organizer of elite competitions and events.

The new deal allows Upper Deck to create trading cards of the Euroleague’s young stars and established players. The new Euroleague cards will appear in all Upper Deck basketball releases beginning in 2015 and will include various player autographs and game-used memorabilia.

“More and more European players are making headlines for their polished style of play,” said Jason Masherah, president of Upper Deck. “It was a natural fit for Upper Deck to work with the top European basketball league in order to deliver future stars to our collectors. We are excited to see what the future holds for Euroleague Basketball and Upper Deck.”

"Euroleague Basketball welcomes Upper Deck to our growing family of global partners with the launch of Euroleague Basketball trading cards and game-worn memorabilia collections," Mr. Jordi Bertomeu, Euroleague Basketball President and CEO, said. "This agreement provides a unique opportunity to bring the best basketball in Europe to fans across North America, and we are looking forward to building a strong relationship with Upper Deck."

Fans can expect to see the first Euroleague Basketball player cards in packs of Upper Deck basketball releases beginning in 2015

About Upper Deck

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card experience with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. The cornerstone of Upper Deck’s business, which opened in 1989, is based on sports trading cards. As its brand has evolved to include other products over the years, the company now creates exclusive memorabilia, gaming products, collectible cards and a wide array of sports trading cards.

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About Euroleague Basketball

A global leader in sports management, Euroleague Basketball develops and organizes elite competitions, sporting events, corporate social responsibility programs and educational initiatives. Founded in 2000 under a breakthrough private organizational model for European professional team sports, Euroleague Basketball manages the continent's two premier men's basketball competitions, the Turkish Airlines Euroleague and the Eurocup, as well the sport's premier under-18 showcase, the Euroleague Basketball International Junior Tournament. Both the men's and junior European champions are crowned each spring at world basketball’s signature weekend event, the Turkish Airlines Euroleague Final Four. For aspirants to careers in sports management, the Euroleague Basketball Institute offers the expertise of industry leaders through seminars, clinics, summits and a certified master's degree program. Most recently, Euroleague Basketball launched the groundbreaking corporate social responsibility program One Team, which unites 32 of its own clubs and world-renowned partners to support at-risk communities in 14 countries through grass-roots activities that have reached more than 10,000 participants to date.

Find more details about Euroleague Basketball at, follow Euroleague at and on Twitter @Euroleague


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