UPPER DECK LAUNCHES SINGLES DAY PROMOTION WITH SELECT HOBBY RETAILERS TO CELEBRATE THE BIGGEST SHOPPING DAY IN THE WORLD

Collectors can score exclusive UD Winter Packs and participate in an incredible Singles Day Bounty Program at participating shops in the USA, Canada and China this November

CARLSBAD, Ca. (October 22, 2018) – According to Forbes, Singles Day has grown to be the largest shopping day on earth – it’s a combination of commerce, entertainment and an exuberant celebration of consumerism. To help kick-off the holiday season and promote Singles Day, Upper Deck is inviting select certified hobby retailers to participate in the company’s inaugural Singles Day promotion.

Collectors can visit a participating hobby retailer to score a free Singles Day UD Winter Pack with a $10+ purchase of Upper Deck product on November 10 and 11, 2018. Every base card in the four-card UD Winter Pack contains an Upper Deck Bounty code, which must be registered at www.UpperDeckBounty.com. Also randomly inserted in packs are rare Winter Frost parallel cards limited to just 25 copies. Starting on November 11, 2018 at 7:45am North American Pacific Standard Time (“NAPST”), collectors who redeem the entire 15-card Singles Day Winter set on www.UpperDeckBounty.com are eligible to earn incredible achievement cards; The first 99 collectors who register their full set receive a complete Winter Green parallel set (#’d to 99). All collectors who redeem the complete set by November 16, 2018 at 11:59pm NAPST will be entered to win autograph cards, including a Shohei Ohtani autographed card.

Collectors who can complete 2018-19 O-Pee-Chee and 2018 Goodwin Champions base sets can bring them to participating shops on November 11, 2018 for the chance to win a limited edition four-color set box to hold your base set collection and offered exclusively through this promotion.

In addition, collectors can win various prizes on social media including boxes of hobby product and signed Upper Deck Authenticated memorabilia on November 11. Simply follow@UpperDeckSports on Twitter & Instagram to participate in #SinglesDay promotions. Details and rules regarding the social media promotion will be shared at www.UpperDeckBlog.com on November 5, 2018.

To commemorate Remembrance Day in Canada and Veterans Day in the United States, any armed services veteran who visits a participating Singles Day hobby retailer on November 11, 2018 will receive a free Winter Museum Collection Veteran card, while supplies last. Upper Deck will reveal details regarding these cards along with images at www.UpperDeckBlog.com on October 26, 2018.

“Upper Deck’s Singles Day promotion is designed to ignite collector’s passion for using single cards to complete sets while visiting hobby shops,” said Jason Masherah, President at Upper Deck. “Singles Day is a promotion we are dedicated to growing with the help of our network of Certified Diamond Dealers.”

For more details on the Upper Deck Singles Day program, please visit www.UpperDeck.com/SinglesDay

About Upper Deck

The Upper Deck Company, headquartered in Carlsbad, California, is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation, with a dedication to creating products that turn memorable moments into collectibles. Upper Deck is home to the world’s greatest athletes, including Michael Jordan, Serena Williams, Wayne Gretzky, Tiger Woods, Connor McDavid, LeBron James and Ben Simmons.

Find more information at www.upperdeck.com, www.UpperDeckBlog.com or follow us on Facebook (UDAuthenticated), Instagram (UpperDeckSports), Twitter (@UpperDeckSports), and YouTube (udvids).