McDavid Mania Spreads as Fans Search for Connor McDavid Rookie Cards in 2015-16 NHL® Upper Deck Series One

Retailers report record sales of Upper Deck hockey cards!

CARLSBAD, Ca. (November 20, 2015) – Connor McDavid’s recent injury hasn’t stopped hockey fans from running out to collect his first League-licensed rookie card. The highly anticipated McDavid ‘Young Guns’ card is available exclusively in boxes of Upper Deck Series One Hockey cards at local hobby shops across the U.S. and Canada.

While puck fans have been awaiting McDavid’s debut into the National Hockey League® for years, the 15-16 rookie class as a whole is unquestionably one of the strongest the League has seen in years. The incredible number of standouts has created a frenzy in the hockey collecting world, including a sudden surge for NHL trading cards.

Upper Deck Series One includes ‘Young Guns’ cards, as well as several special insert cards, for these rookie standouts, including: Dylan Larkin (Detroit Red Wings), Jack Eichel (Buffalo Sabres), Nikolaj Ehlers (Winnipeg Jets), Artemi Panarin (Chicago Blackhawks), Noah Hanifin (Carolina Hurricanes), Sam Bennett (Calgary Flames), Max Domi (Arizona Coyotes) and Robby Fabbri (St. Louis Blues) to name a few. Collectors can also find UD Canvas cards, autograph cards and ever-popular UD game-worn jersey cards. Super-rare hobby-exclusive inserts include printing plates, game-worn patch cards and fan favorite ‘Clear Cut’ acetate cards.

“Upper Deck’s ‘Young Guns’ rookie cards have been popular since the flagship brand debuted over 25 years ago, but McDavid’s rookie card has had an unprecedented effect on the hockey card market,” said Jason Masherah, President of Upper Deck. ”This year’s rookie class is one of the strongest we have seen in a decade, which makes this an incredibly exciting time to collect - whether you’re a seasoned collector, just starting out or are getting back into the hobby.”

per Deck Series One hockey cards are now available at hobby shops across North America. Retail packs, boxes and collectible tins are also available now and are currently available www.UpperDeckStore.com. In addition, Upper Deck will be offering a digital version of the product later this year.

About Upper Deck

Upper Deck, headquartered in Carlsbad, Calif., is a worldwide sports and entertainment company built on the pillars of quality craftsmanship, authenticity and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck revolutionized the sports trading card experience with anti-counterfeit holograms, high quality card stock and stunning photography in its inaugural 1989 baseball set, and since then its mission has been to capture the excitement of the game and deliver it to fans of all ages. Today, Upper Deck is home to the world’s greatest athletes, including Michael Jordan, Wayne Gretzky, Tiger Woods, LeBron James and Connor McDavid.

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