Upper Deck Announces New 2021 Rookie Watch Football Available Exclusively on Upper Deck e-Pack®

Limited Release Features Some of the Biggest Young Stars in the Game

2021 Football Rookie Watch

CARLSBAD, CA. (September 9, 2021) – Upper Deck, the premier sports and entertainment collectibles company, announced today the release of 2021 Rookie Watch Football, available exclusively through The new product gives collectors an opportunity to unwrap trading cards featuring some of this year’s top football draft picks.

The new product focuses on first-year players from the 2021 draft class; Trevor Lawrence, Trey Lance and Mac Jones. The checklist also includes notable names like DeVonta Smith, Najee Harris and Jaylen Waddle.

“We’re excited to offer collectors a throwback Upper Deck trading card set that exclusively features some of the best rookies in football,” said Upper Deck’s Sports Brand Manager, Paul Zickler. “Every player featured in 2021 Rookie Watch Football is a first-round pick, including the first five quarterbacks taken in the professional draft.”

Lawrence famously went undefeated as a freshman in college and went on to become professional football’s number one overall pick back in April of this year. Smith was crowned the 2021 Heisman Trophy Winner while Jones, Harris and Waddle were all part of last season’s championship team. Lance was called up as the third overall pick during the first round selections.

2021 Rookie Watch Football releases on starting today and will be available through Thursday, September 16th. Collectors can purchase one-card packs with the potential to uncover a Gold Parallel bonus card - falling at a ratio of one per every ten packs on average.

Upper Deck e-Pack® is a patent-pending online platform that allows collectors to buy, open, collect and trade digital and physical cards with fans around the world. Football card enthusiasts can visit to sign up for news and product announcements, including future product releases.

About Upper Deck

The Upper Deck Company, headquartered in Carlsbad, California, is a worldwide sports and entertainment company and the official trading card licensee of the Overwatch League. Built on the pillars of quality craftsmanship, authenticity, and innovation with a dedication to creating products that turn memorable moments into collectibles. Upper Deck is home to the world’s greatest athletes, including Michael Jordan, Tiger Woods, LeBron James, Wayne Gretzky, Connor McDavid, Patrick Roy, Ben Simmons, Alexis Lafrenière and more.

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