Upper Deck Celebrates Expected No. 1 NHL DraftTM Pick and Exclusive Spokesman Alexis Lafrenière With #CollectAlexis Fan Campaign

Fans Can Join the Excitement of Draft Day by Collecting a FREE Set of Cards Featuring Lafrenière and Other Top NHL DraftTM Picks at; Grand Prize Winner in Instagram Caption Contest to Take Home an Authenticated Autographed Memorabilia Piece Featuring Lafrenière

As an Exclusive Spokesperson for Upper Deck, Lafrenière’s Authenticated Autographed Memorabilia is Available at and Authorized Hobby Shops


CARLSBAD, Ca. (October 6, 2020) - The big night has finally arrived for Alexis Lafrenière, and as the expected No. 1 pick in tonight’s NHL DraftTM prepares to begin his journey into the world of professional hockey, Upper Deck is bringing hockey fans closer to the game through the company’s #CollectAlexis campaign.

Upper Deck, the premier global sports and entertainment collectibles company, announced an exclusive trading card and memorabilia deal with Lafrenière in March of last year, adding him to a roster that includes some of the world’s greatest athletes.

“The excitement and anticipation of watching Alexis get called up at the 2020 Draft has been building for years,” said Jodi Wasserman, Director of Marketing at Upper Deck. “To celebrate this momentous event, we’ve created Draft day posters that fans can print at home, a free hockey card set featuring top picks, a Draft day card frame and a #CollectAlexis caption contest where fans can win a signed piece of Alexis memorabilia – all from the comfort of home.”

Fans looking to join in the excitement of NHL DraftTM night can instantly collect a FREE set of cards featuring Lafrenière and other top Draft picks through Upper Deck e-pack®, the company’s patent-pending platform that allows collectors to buy, open, collect and trade physical cards with fans around the world. The set is available now, exclusively through

Upper Deck also announced today the grand prize winner of the company’s #CollectAlexis Instagram caption contest leading up to the Draft. For three straight weeks, hockey fans and collectors had the opportunity to post their most creative captions for Lafrenière photos posted on Upper Deck’s Instagram account. Three winners each week won a prize pack valued at $100 that included an oversized Alexis Lafrenière trading card, a #CollectAlexis shirt, a #CollectAlexis drink tumbler, an Upper Deck face mask, and Upper Deck trading cards. One of the nine winners won a grand prize, an Alexis Lafrenière authenticated autographed memorabilia piece from Upper Deck.

Fans can follow @UpperDeckSports on Instagram and Twitter, and @UpperDeck on Facebook, for exclusive videos of Lafrenière.

Unlike many Canadians, Lafrenière didn’t grow up in a family that was focused on playing hockey. His parents were supportive of his venture into the sport but were in disbelief to see him become one of the most highly touted prospects in recent years. Through endless late nights and thousands of kilometers traveled from rink to rink, Lafrenière’s parents supported their son’s dream of becoming a professional hockey player.

“Family has always been really important to me,” said Lafrenière, a native of Saint-Eustache, Quebéc. “I wouldn’t be where I am today if it wasn’t for their love and support. I’m grateful and lucky to have them by my side.”

Upper Deck’s multi-year agreement grants the company exclusive rights to produce trading cards and memorabilia with authentic Lafrenière autographs. As part of the portfolio of Lafrenière products, fans can find signed and inscribed pucks, Océanic Rimouski jerseys, and Team Canada jerseys. The collection also features several never-before-seen images, including a framed acrylic stick blade hand-signed by Lafrenière. His first official NHL® autographed items are expected to release later this year and will be available at

About Upper Deck

Upper Deck, the worldwide leader in authentic sports memorabilia and premium collectibles,is a long-standing supporter of the LeBron James Family Foundation, as well as many other charitable giving programs. The company has been providing authentic and innovative memorabilia for the world’s greatest athletes for over 25 years, including exclusive company spokespeople Michael Jordan, Tiger Woods, LeBron James, Wayne Gretzky, Connor McDavid, Serena Williams, Patrick Roy, and Ben Simmons.

Learn more at or at or follow us on Facebook (UDAuthenticated), Instagram (UpperDeckEnt and UpperDeckSports), Twitter (@UpperDeckSports), and YouTube (udvids).

NHL and the NHL Shield are registered trademarks and NHL Draft name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.


Web Design by Jacob Tyler