Upper Deck Donates Thousands of NHL® Packs to Defending the Blue Line Charity This Veteran’s Day!

Upper Deck donated over 6,000 NHL® packs to charity dedicated to helping children of military members enjoy the game of hockey.

Defend The Blue Line Charity

Carlsbad, CA (November 11, 2013) – Upper Deck has always made supporting the military a priority for the company through philanthropic giving and volunteering. This Veteran’s Day Upper Deck is excited to share the company is working with a new charity called Defending the Blue Line. This charity has a mission of ensuring that children of military members are afforded every opportunity to participate in the game of hockey. The organization provides free hockey equipment and access to hockey camps at no cost to participants. And to help these young hockey aficionados develop a greater love for the game and NHL players, Upper Deck will be donating over 6,000 packs of new NHL cards to the charity to be shared with kids in the program during the holiday season.

“We couldn’t be more excited about helping Defending the Blue Line by providing the organization new packs of NHL cards to be used with kids throughout the holidays,” said Jason Masherah, President of Upper Deck. “Upper Deck loves to assist charities involving the military and kids, so to find a charitable organization that targets both those key demographics was very exciting for the company. We are looking forward to continuing our efforts to help the organization in the future, and we know this donation will be a great way to share the fun of collecting NHL cards with these very worthy kids.”

"I am so excited the Upper Deck Company has decided to lend support to military kids in our program by making this generous donation,” said Shane Hudella, President and Founder of Defending the Blue Line. “I can't wait to see the looks on their faces when they receive a new pack of hockey cards after getting the gear they need to play hockey. As they rifle through the cards in search of their favorite player, I know it will take their mind off of the stress that comes along with having a parent serving in our armed forces. We're very thankful for this gift, it is through the generosity of the great people at Upper Deck that we will now be able to provide this ‘cherry on top’ benefit as we continue to keep hockey alive for the children of our nation's heroes."

Through initiatives like this and others, Upper Deck remains the military’s choice for trading cards and collectibles.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit

About Defending the Blue Line

Defending The Blue Line is a 501(c)(3) non-profit organization created by a group of National Guard soldiers from Minnesota. The charity assists families of all branches of the military with costs associated with hockey. They provide financial assistance for registration fees, free equipment, summer hockey camps, and send many deserving families to watch National Hockey League games. For more information on the organization, please visit


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