Company News

Upper Deck Launches Marvel® THOR Movie Trading Card Set


Much-Anticipated Release Is On Store Shelves NOW!

Carlsbad, CA (March 29, 2011) – Earlier this month, the Upper Deck Company, in conjunction with Marvel Entertainment, Inc., released its much-talked-about “THOR” movie trading card set. Chock full of highly collectible cards showcasing many of the most memorable scenes from the upcoming Thor movie premiering on May 6, the 82-card base set consists of 70 regular cards, 11 “Talent of Thor” cards, and one THOR movie poster card.

Upper Deck Unveils First-to-Market 'Evolution' Video Trading Cards!


Trading card company revolutionizes the marketplace with self-contained video trading cards featuring a star-studded football lineup!

Carlsbad, CA (March 24, 2011) – The Upper Deck Company has done it again. From the company that introduced the first-ever anti-counterfeit holograms on trading cards with its 1989 debut, and brought game-used jersey swatches, bat slivers and even cut signatures of deceased greats of the game to its cards, comes another industry first. Without further adieu, Upper Deck is ready to unveil its ground-breaking “Evolution” video trading cards, which will be appearing inside its much-anticipated 2011 Upper Deck Football release on April 12.

UDA Unveils Japanese 'Tegata' Inked Handprint of Longtime Spokesman Michael Jordan


Traditional form of Japaense memorabilia reserved for only the most supreme athletes in their chosen sport

Carlsbad, CA (February 16, 2011) – Upper Deck Authenticated today announced the release of a never-before-seen Japanese Tegata inked handprint of longtime company spokesman Michael Jordan. A traditional form of Japanese memorabilia that is reserved for only the most supreme athletes, Jordan is the first of UDA’s impressive lineup of exclusive athletes to have a Tegata piece produced of him. The extremely rare keepsake is limited to just 23, which corresponds to MJ’s uniform number from his playing days with the Chicago Bulls.

Upper Deck to Increase Level of Participation for 2011 Las Vegas Collectibles Industry Summit


Trading card giant to produce special autograph card set for hobby shop attendees and present an exclusive summit address

Carlsbad, CA (December 30, 2010) – Last year the Upper Deck company was one of the first to get involved with the Las Vegas Collectibles Industry Summit where hundreds of hobby shops from the United States and Canada primarily got together to share ideas on how to improve business for the industry. After seeing first hand the positive effects of last year’s conference, Upper Deck is pleased to announce increased participation in 2011.

Upper Deck Authenticated is Offering Big Prizes in the Hunt for the Ultimate 'Man Cave'


Global leader in authentic sports and entertainment memorabilia is looking to reward those collectors willing to show off their UDA items

Carlsbad, CA (May 17, 2010) – Sometimes men need a place to go where they can feel like a man. A place where their sports heroes adorn all four walls, where the couches are comfortable and the big screen plays only in High Definition. These man caves provide men with the chance to recharge and ever since 1992, Upper Deck Authenticated (UDA) has been there to provide compelling and authentic signed memorabilia from Michael Jordan, Tiger Woods, LeBron James and many other elite superstars to line the walls of these domiciles. UDA wants to see the habitats that men from around the globe have created and showcase them via the company’s Facebook page.

The Votes are In: Upper Deck’s ‘Social Media Awards’ Winners are...


Several online trading card communities, bloggers and video box-breakers honored

Carlsbad, CA (April 8, 2010) – Upper Deck’s first-ever “Social Media Awards” competition came to a close earlier this week, completing the company’s goal of recognizing some of the top trading card online communities, bloggers and video box-breakers. Passionate collectors from around the world all weighed in by casting their votes over the last week and as a result of these awards, many of those same collectors found out about a variety of online collecting communities, bloggers and video box-breakers they didn’t know about before. Many of the communities nominated shared that they saw large increases in membership to their groups as a result of the awards.

Voting Begins Today for Upper Deck Social Media Awards


Nominations have closed, now it’s time to vote on the industry’s best online trading card communities, bloggers and video box-breakers

Carlsbad, CA (March 29, 2009) – Many in the trading card industry were very happy last week with the announcement of the Upper Deck Awards, an industry first program to recognize the top trading card online communities, bloggers and video box-breakers. Upper Deck’s Facebook page where nominations were being accepted saw heightened traffic as passionate collectors wanted to share their favorites with others. Now that nominations have closed, Upper Deck opened up voting for the awards today.

Upper Deck Unveils New Social Media Awards Aimed at Recognizing Online Efforts


Industry leader is looking to spotlight the best online trading card communities, most influential bloggers and favorite video box-breakers

Carlsbad, CA (March 22, 2009) – The hobby of card-collecting has spread to the internet in almost a viral mode and Upper Deck wants to shine a spotlight on the top online communities, bloggers and video box-breakers who cover the industry. Now the company is preparing to give significant exposure and some great prizes to well-deserved winners of the new Upper Deck Social Media Awards. These accolades will be voted on directly by collectors around the world through an online poll.

Upper Deck Gets Nostalgic with the Release of 2009-10 NHL Champ's


Upper Deck's latest edition of the old tobacco card issue features more than just hockey cards as dinosaurs, fossils and memorabilia add to the mix

Carlsbad, CA (March 17, 2010) – Upper Deck’s 2009-10 NHL Champ’s set is designed to take collectors back in time with great vintage designs of today’s top hockey rookies, stars and legends. Many of the insert cards are the size of vintage tobacco cards, including rare autograph cards that are always in high demand. Memorabilia cards are unique in that they feature players outside of hockey with sports legends like Michael Jordan, Dan Marino, LeBron James and Tiger Woods included. Autograph and memorabilia cards combine to fall at a rate of four per box on average.

Upper Deck’s ‘Million Pack March for the Troops’ Donation Drive Revs Up!


In partnership with 'Operation Gratitude,' Upper Deck will match donations pack-for-pack of any Upper Deck cards to U.S. military in combat

Carlsbad, CA (March 16, 2010) – Four months ago, appropriately revealed on Veterans’ Day, the Upper Deck Company announced that it was partnering with “Operation Gratitude,” a non-profit organization that sends 100,000-plus “care packages” annually to U.S. service members deployed in hostile regions across the world. On that date, Upper Deck launched its “Million Pack March for the Troops” campaign in an effort to send sealed packs of donated Upper Deck trading cards (sports and entertainment-based products) to U.S. military men and women deployed overseas. To date, a total of 100,000 sealed packs have been donated to the worthy cause. So, even with Upper Deck’s pack-for-pack match, the end goal of 1,000,000 donated packs by Veterans’ Day 2010 still requires plenty of charitable involvement from collectors everywhere.


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