UPPER DECK COLLABORATES WITH MICROSOFT’S 343 INDUSTRIES TO CREATE HALO TRADING CARDS
AND PRINTS
Leader in sports and entertainment collectibles introduces Halo trading cards, card
games and prints.
CARLSBAD, CA (June 14, 2023) –
Upper Deck, the worldwide leader in sports and entertainment collectibles,
continues to set the industry standard for quality, authenticity and innovation
in sports and entertainment collectibles and memorabilia. Today, Upper Deck announced
its license agreement with Microsoft’s 343 Industries’, Halo, appointing Upper Deck
as a producer of trading cards, trading card games, and prints featuring the legendary
video game franchise. Upper Deck will soon be launching these new products that
will highlight the complete catalog of games and the vast Halo universe.
“Our goal at Upper Deck is to create products and experiences that stand out from
the rest, giving collectors that sense of thrill and enjoyment when they look at
them, even years later,” said Jason Masherah, president at Upper Deck. “Halo is
one of the highest-grossing media franchises of all time. We’re very excited to
give fans the Upper Deck treatment on this Triple A title and continue to enhance
our offerings to fans and collectors.”
This new license will allow Upper Deck to create prints centered around the longstanding
Halo franchise, giving fans the collector experience. First to release under this
agreement is a trading card set that will feature a base set cards and limited-edition
chase cards that highlight various aspects of the expansive Halo universe both inside
and outside of the game. Some sets will include rare insert cards with autographs
from people from various aspects of the Halo franchise.
“The Halo universe is massive with content spanning over two decades, so we’re thrilled
to collaborate with Upper Deck to bring fans amazing collectibles from all aspects
of the franchise,” said John Friend, Head of Halo & Xbox Consumer Products. “Upper
Deck is a premiere trading card manufacturer, and we know they’re committed to giving
the Halo franchise and it’s fanbase the AAA treatment.”
Upper Deck’s Halo products will be available through hobby shops, as well as Upper
Deck's online platform, UpperDeckEpack.com and Upper Deck Store.com. Fans can sign
up for Upper Deck’s mailing lists to stay tuned for all upcoming products, or follow
Upper Deck’s social media accounts for more information.
About Upper Deck
Upper Deck is a global entertainment company creating trading cards, memorabilia,
collectibles, games, and online platforms that deliver the experiences collectors
crave. Upper Deck has set the unmatched industry standard for quality, authenticity,
and innovation and continues to bring generations of fans closer to their favorite
athletes and characters with unique and authenticated sports and entertainment product
offerings, as well as its digital trading ecosystem. The company’s team of collectors
pride themselves on creating collectibles that produce invaluable experiences for
sports and entertainment’s most dedicated and loyal fans, intending to deliver excellence
to the community across the most coveted properties as a means to develop memorable
moments for collectors of all kinds.
Find more information at www.upperdeckstore.com,
www.UpperDeckBlog.com
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About 343 Industries
343 Industries is the developer of the blockbuster Halo series of video games and,
as part of Xbox Game Studios, oversees the Halo franchise including games, original
programming, novels, comics, licensed collectibles, apparel and more. “Halo Infinite,”
the studio’s most recent game release, has achieved critical success, receiving
over 60 industry awards and is the most successful game release in Halo franchise
history. The studio continues to transform entertainment experiences across the
Halo universe with groundbreaking projects, such as the “Halo” television series
for Paramount+, in partnership with SHOWTIME and Amblin Entertainment.